Being Baby Friendly, Family Friendly, Midwife Friendly
Maggie O’Brien, Midwife & Lecturer, University of East London, talks about the impacts and effects of
bullying behaviour in all professions. She addresses different types of disrespectful behaviour that may
occur. Maggie brings forward research that has been carried
out around poor professional cultures and discusses why these poor cultures grow. The effects on
services and the long-term effects on individuals are presented with a brief indication
of what compassionate care looks like.
Maggie O’Brien, Midwife & Lecturer, University of East London